Magic the Gathering Alara Reborn Booster Box

Configuration: 

• 36 packs per box. 
• 15 cards per pack. 

KEY SELLING POINTS 

• Alara Reborn is solid gold! Multicolored or 'gold' cards are among the most popular set themes, and every single card in Alara Reborn is gold. It will be the first set in the history of Magic: The Gathering to be 100% multicolored. 
• Alara Reborn is the third and final set in the Shards of Alara block. Alara Reborn represents the culmination of schemes set in motion by the Planeswalker Nicol Bolas. As the five shard worlds smash together, untold power is unleashed in the chaos. 
• Alara Reborn expands on the mechanics introduced in Shards of Alara and introduces new mechanics. 

SET SIZE AND PRODUCT OFFERINGS 

• 145 black-bordered cards (10 Mythic Rare, 35 rare, 40 uncommon, 60 common) 
• Alara Reborn will be sold in Booster Packs, Intro Packs, & Fat Packs (Fat Packs contain 8 booster packs). 
• Intro packs are a new SKU introduced with Shards of Alara. Each Intro Pack contains a ready-to-play 41 card deck, 1 Booster pack, a strategy insert, and a Magic the Gathering rules insert for new players. Each deck comes with two rare cards, one of which is a premium foil rare card that is visible through the front of the box. There are 5 different Intro Packs in Alara Reborn, packed 5 per box. 
• The worldwide release of Alara Reborn will be Thursday April 30th. The release date was moved forward 1 day in observance of international Labor Day (May 1st). 
• A new paperback novel by Doug Beyer will be released in late January 2009. Alara Unbroken will tell the full story of the Shards of Alara, Conflux, and Alara Reborn, focusing on the planeswalker characters introduced in the block. 

MARKETING SUPPORT 

Organized Play 

• Worldwide Pre-release Tournaments -
• Worldwide Launch Parties 
• Alara Reborn cards are legal in Constructed OP events immediately upon release (April 30th, 2009).